Prepared by OmniStack · generated 2026-09-27T04:45:00Z · 14 sources across 13 domains · audience: founder of a 5-person B2B outbound agency selling research and enablement to edtech and consumer-app companies
medium — Duolingo is a large listed company rather than the SMB ICP this product targets; it is used as the demo fixture because every claim can be verified from reachable public sources, and its B2B lines still make it a legitimate outbound target.
Company overview
Duolingo, Inc. is an American educational technology company that produces learning apps and provides language certification. — Duolingo - Wikipedia (accessed 2026-09-27)
Duolingo was founded in 2011 by Luis von Ahn and Severin Hacker, and its Class A shares trade on Nasdaq under the ticker DUOL. — Duolingo - Wikipedia (accessed 2026-09-27)
Duolingo's catalogue spans 42 languages plus courses in music, math and chess. — Duolingo - Wikipedia (accessed 2026-09-27)
Business model and offer
Duolingo runs a freemium model: the core learning experience is free with ads, while subscriptions remove ads and add unlimited energy and generative-AI features. — Duolingo - Wikipedia (accessed 2026-09-27)
Subscription is the largest revenue line: $873.44 million of the $1,038 million reported for fiscal year 2025, against $79.73 million from advertising and $42.01 million from the Duolingo English Test. — Duolingo (DUOL) Financials - StockAnalysis (accessed 2026-09-27)
Duolingo also earns from in-app purchases of virtual currency and power-ups and from the paid Duolingo English Test certification. — Duolingo - Wikipedia (accessed 2026-09-27)
Pricing signals
The Duolingo Android app on Google Play lists in-app purchases from R$4.90 to R$719.99 per item and carries ads in the free tier. — Duolingo: Language Lessons on Google Play (accessed 2026-09-27)
Duolingo maintains a public GitHub organization with 12 public repositories; the organization was created in July 2011. — Duolingo GitHub organization (accessed 2026-09-27)
In 2025 Duolingo announced an AI-first strategy that would replace contractors where AI can do the work, which triggered a public user backlash. — Duolingo - Wikipedia (accessed 2026-09-27)
Duolingo publishes engineering, learning-science and product research at research.duolingo.com. — Duolingo Research (accessed 2026-09-27)
Duolingo's fiscal 2025 revenue was $1,038 million, up 38.71% year over year from $748.02 million in fiscal 2024. — Duolingo (DUOL) Financials - StockAnalysis (accessed 2026-09-27)
The 24 analysts tracked by StockAnalysis had a consensus rating of Hold with an average price target of $134.29 on 27 September 2026. — Duolingo (DUOL) Statistics - StockAnalysis (accessed 2026-09-27)
Luis von Ahn is the co-founder and chief executive officer of Duolingo. — Duolingo - Wikipedia (accessed 2026-09-27)
Severin Hacker is the co-founder and chief technology officer of Duolingo. — Duolingo - Wikipedia (accessed 2026-09-27)
Duolingo publishes open roles and location information at careers.duolingo.com. — Duolingo Careers (accessed 2026-09-27)
Duolingo operates a press page at press.duolingo.com for company announcements. — Duolingo Press (accessed 2026-09-27)
Outreach angles
Duolingo for Business sells team language learning, giving a B2B entry point for partnership or reseller conversations. — Duolingo for Business (accessed 2026-09-27)
Duolingo for Schools is a dedicated classroom offering that could anchor an education-partnership pitch. — Duolingo for Schools (accessed 2026-09-27)
The Duolingo English Test is a low-cost English certification product and a distinct revenue line. — Duolingo English Test (accessed 2026-09-27)
Duolingo's YouTube channel is one of its long-running public marketing surfaces. — Duolingo on YouTube (accessed 2026-09-27)
Team and enterprise upskilling Duolingo for Business already productises team language learning, so a research-driven conversation about adoption and internal enablement has a concrete owner and budget line. https://www.duolingo.com/business
Classroom and district partnerships Duolingo for Schools gives an education-partnership wedge for agencies that serve schools or training providers. https://schools.duolingo.com/
Certification and admissions channel The Duolingo English Test is a paid certification product, which makes admissions and language-program partners a distinct channel to research further. https://englishtest.duolingo.com/
Unknowns
UNKNOWN: Duolingo does not disclose a standalone revenue or customer number for Duolingo for Business, so its B2B ARR cannot be verified from public sources.
UNKNOWN: the named owners of the marketing and partnerships org chart are not published, so the specific buying committee is unclear.
UNKNOWN: current USD list prices per tier and region are not visible without a signed-in app session and vary by storefront.